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Allowing anyone to invest in fractional shares of real estate.

Summary

I spearheaded the design for a product that allows customers to invest in fractional shares of rental properties across the United States.

This was a business critical and zero to one project.

My focus was towards creating a streamlined journey from initial interest to final investment.

I took special care into redesigning the existing dashboard and integrating new components like property cards and the dividend ticker.

This work significantly contributed to Concreit’s mission by raising over $830k from our initial two property listings.

My Role

As the sole designer at Concreit, I owned the entire design process from end to end. From research and ideation to user flows, prototyping, interaction design and visual design.

Team

I worked closely with the CEO and Engineering team to design and develop this feature.

Platform

iOS, Android, Web

Client

concreit.com

BUSINESS OPPORTUNITY

Real estate in emerging markets has been rapidly appreciating due to a strong demand for single-family rental homes.

SOLUTION

Home Shares makes this lucrative opportunity more accessible, allowing anyone to purchase shares of properties for as little as ten bucks.

CHALLENGES

We only had 8 weeks to launch an MVP of the Home Shares experience.

A tight deadline. Speed was our main priority due to an earlier-than-expected SEC approval.

Not the ideal design process. We had to ship a fully functional MVP without the usual time for thorough testing and iteration.

High Priority. The project drew significant attention and resources across the entire company.

What i did

Ideation and Prototyping

I quickly sketched out and evaluated different possible solutions, selecting a few winners to further refine.

Testing and Iterating

Iterating on designs based on feedback from important stakeholders like our CEO and top customers.

Final design execution

Collaborated closely with the engineering team to ensure that our MVP launch was successful.

HIGHLIGHTS

IMAGE / Dashboard

IMAGE / invest tab and property details

Video loop / pHOTO Carousel

Image / ENTER AMOUNT

Image / Checkout Summary

Image / Property cards

Image / Various components

Image / Portfolio Tab

Results

Shipped on time for SEC approval

We successfully launched the feature within the aggressive 8 week timeline.

Raised over $830k

We sold out our first two property listings and attracted 700 investors.

Boosted App Store ratings

Our app store ratings went from 3.8 stars before launching to 4.2 stars currently.

shauntan

®

Product Designer

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About

/ Email

shauntan11a@gmail.com

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Resume

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© 2025 Shaun Tan. All Rights Reserved.

Designed in San Francisco

shauntan

®

Product Designer

/ Main

Home

About

/ Email

shauntan11a@gmail.com

/ CONTACT

Resume

Read.cv

Designed in San Francisco

/ Main

Home

About

/ Email

shauntan11a@gmail.com

/ CONTACT

Resume

Read.cv

Designed in San Francisco

/ Main

Home

About

/ Email

shauntan11a@gmail.com

/ CONTACT

Resume

Read.cv

Designed in San Francisco

Summary

I spearheaded the design for a product that allows customers to invest in fractional shares of rental properties across the United States.

My Role

As the sole designer at Concreit, I owned the entire design process from end to end. From research and ideation to user flows, prototyping, interaction design and visual design.

Team

I worked closely with the CEO and Engineering team to design and develop this feature.

Platform

iOS, Android, Web

Client

concreit.com